SMART

What does SMART stand for?

Smart stands for Specific, Measurable, Acceptable, Realistic and Time-bound. The SMART method ensures that your goals and achievements become real goals and achievements. It is a method to formulate objectives convincingly. When goals are formulated concretely, the chance of success is greater.

  • Specific: Make a goal specific. It prevents you from falling into generalities.
  • Measurable: Measurable means that the result (named under specific) must also be visible. That is why it is often expressed in percentages and numbers.
  • Acceptable: Goals must be acceptable. The big question is: do you commit to the objective?
  • Realistic: Goals must be realistic. The question is whether the objective is feasible within the set time?
  • Time-bound: Goals must be achieved within a certain time.

SMART is often mentioned by clients as an assessment aspect. Your quote is therefore assessed on the basis of SMART. Are the goals you set and/or the performances you offer Specific, Measurable, Acceptable, Realistic and Time-bound? The smarter your offer, the higher you score on this assessment aspect.